With a range of vintage and modern styles, I was delighted to meet the lovely team at Sheen on my visit to London Edge. I mentioned them on the blog at my last visit (see here) as I really liked the Helena dress which was showcased on the catwalk that day.
With it’s beautiful neckline, long sleeves and full skirt, this was a stand out winter dress for me. More recently, I fell in love with the aptly named Heart dress which is so insanely pretty, it truly captures hearts.
This year, the stand was bursting with colour and unique prints, featuring their Spring/Summer looks.
There is something for everyone, from fun and flirty playsuits to casual day dresses, all the way to evening wear. My favourites from the current line are these playsuits which have the sweetest details:
The charming Summer prints, daisy buttons and lace detailing at the sweetheart neckline make these a perfect choice for lazy Summer days or exploring on your holidays. The Jana went down the runway and looked gorgeous. Just add a wide brimmed straw hat, sunglasses and some wedges and you’re set!
From the new collection, my favourite picks were from the Capsule Collection. These nautical fancies are just spectacular!
I adore a novelty print and these cute little crabs on a blue and white stripe really make a statement. The waistbands with their double covered buttons are a really nice feature too. They’ll be available as cropped trousers or a swing skirt, both with pockets (yay!).
Then I spotted this dress and I couldn’t contain my excitement:
With a little nod to the super hero in all of us, this elegantly styled dress has beautiful detailing to the shoulders and neckline. And with a border of cheery crabs scuttling around the hem (I couldn’t fit it all on one photo sorry!), this fun design is bound to be a big hit.
You may also be able to pick these two out of the stand photos which I really liked:
A casual shirt dress with a fun print is my ideal sunny shopping day attire. For cooler days I’d throw on a cardigan and tights with brown boots. This style of dress is very versatile so the Morgan Shirt Dress appealed to me.
And then there’s Bette, with her fabulously bright toucan print, combining my favourite colours (turquoise and yellow). This halterneck pencil dress ties at the neck and features a sweetheart neckline wth bow tie to the front. It’s the perfect cocktail dress for a tiki bar or summer barbecue party.
There are many more styles coming too, and while the brand is usually only available via stockists, Sheen has exciting things planned. In around a month’s time, a new ecommerce store will be available on the website, meaning we can buy direct! And everything is available in sizes 8 to 22 which provides a good range.
You may also have noticed on the stand that the brand name will be changing – from Sheen to Timeless. There’s a definite shift happening within the company and while most items are available in cotton currently (some polyester), they’re becoming a more environmentally conscious brand. To that end, the textiles they plan to use going forward will be sustainable which is a great step forward for those of us that enjoy fashion but want to think about our footprints on the planet too.
I’m looking forward to exploring the new website when it launches!
Look out for Part 3 of the London Edge previews, or subscribe below to be notified of the next publication x