As we take a little tour of the trade floor, I thought I’d show you some more highlights from the show. There were some great displays from so many brands and fab to see so many independent retailers exhibiting.
The featured photo above shows a stunning display by The Seamstress of Bloomsbury. They always have a wonderfully vintage stand combined with Classic Bags in Bloom, whose bags are hand finished in the UK and look absolutely adorable with their vintage styling.
Hell Bunny always have a great centre spot showcasing their existing and upcoming designs.
There were a few favourites I saw hitting the runway.
I particularly like the tropical Tiki print of the Noa Noa dress above which is full of exotic birds, palm frongs and hibiscus flowers – the perfect summer print!
Hell Bunny also had a range of shoes on display and I’m a sucker for a polka dot peep toe, especially if it has a bow on it. LOVE.
This is the Trixie Gingham dress and features a pastel rainbow gingham with love heart pockets and buttons – adorable!
The Hayley prom dress is a real head turner. I have a similar design which was hand made for me about 8 years ago as it’s such a classic vintage evening style and looks amazing on all shapes and sizes. Mine wasn’t resplendent in rainbow tulle though! I love it when straps sit delicately on the shoulders and the detailed pleating on the bust is fantastic.
The Jinkx Floral Tropical Print dress also stood out for me with it’s gloriously leafy and floral design.
The sweetheart neckline combined with heart buttons and elasticated sides for a perfect fit make this a great choice for holiday season.
There were also some fun novelty bags from Voodoo Vixen – and I do love a novelty bag! I especially like the camera bags:
It was also exciting to see Daisy Dapper at London Edge which are based in Sweden. Their stand was filled with elegantly styled, vintage inspired, pieces and some were adorned with daisies!
Lastly for today, my favourite piece from Banned Retro, was this Summer Sail Dress with it’s sweet open collar and border print full of bright sailing boats:
I hope you’ve enjoyed the tour around London Edge, look out for the next instalment which will include Collectif Autumn/Winter 2020 range. Subscribe below to be notified when the post goes live x
With a range of vintage and modern styles, I was delighted to meet the lovely team at Sheen on my visit to London Edge. I mentioned them on the blog at my last visit (see here) as I really liked the Helena dress which was showcased on the catwalk that day.
With it’s beautiful neckline, long sleeves and full skirt, this was a stand out winter dress for me. More recently, I fell in love with the aptly named Heart dress which is so insanely pretty, it truly captures hearts.
This year, the stand was bursting with colour and unique prints, featuring their Spring/Summer looks.
There is something for everyone, from fun and flirty playsuits to casual day dresses, all the way to evening wear. My favourites from the current line are these playsuits which have the sweetest details:
The charming Summer prints, daisy buttons and lace detailing at the sweetheart neckline make these a perfect choice for lazy Summer days or exploring on your holidays. The Jana went down the runway and looked gorgeous. Just add a wide brimmed straw hat, sunglasses and some wedges and you’re set!
From the new collection, my favourite picks were from the Capsule Collection. These nautical fancies are just spectacular!
I adore a novelty print and these cute little crabs on a blue and white stripe really make a statement. The waistbands with their double covered buttons are a really nice feature too. They’ll be available as cropped trousers or a swing skirt, both with pockets (yay!).
Then I spotted this dress and I couldn’t contain my excitement:
With a little nod to the super hero in all of us, this elegantly styled dress has beautiful detailing to the shoulders and neckline. And with a border of cheery crabs scuttling around the hem (I couldn’t fit it all on one photo sorry!), this fun design is bound to be a big hit.
You may also be able to pick these two out of the stand photos which I really liked:
A casual shirt dress with a fun print is my ideal sunny shopping day attire. For cooler days I’d throw on a cardigan and tights with brown boots. This style of dress is very versatile so the Morgan Shirt Dress appealed to me.
And then there’s Bette, with her fabulously bright toucan print, combining my favourite colours (turquoise and yellow). This halterneck pencil dress ties at the neck and features a sweetheart neckline wth bow tie to the front. It’s the perfect cocktail dress for a tiki bar or summer barbecue party.
There are many more styles coming too, and while the brand is usually only available via stockists, Sheen has exciting things planned. In around a month’s time, a new ecommerce store will be available on the website, meaning we can buy direct! And everything is available in sizes 8 to 22 which provides a good range.
You may also have noticed on the stand that the brand name will be changing – from Sheen to Timeless. There’s a definite shift happening within the company and while most items are available in cotton currently (some polyester), they’re becoming a more environmentally conscious brand. To that end, the textiles they plan to use going forward will be sustainable which is a great step forward for those of us that enjoy fashion but want to think about our footprints on the planet too.
I’m looking forward to exploring the new website when it launches!
Look out for Part 3 of the London Edge previews, or subscribe below to be notified of the next publication x