With a range of vintage and modern styles, I was delighted to meet the lovely team at Sheen on my visit to London Edge. I mentioned them on the blog at my last visit (see here) as I really liked the Helena dress which was showcased on the catwalk that day.
With it’s beautiful neckline, long sleeves and full skirt, this was a stand out winter dress for me. More recently, I fell in love with the aptly named Heart dress which is so insanely pretty, it truly captures hearts.
This year, the stand was bursting with colour and unique prints, featuring their Spring/Summer looks.
There is something for everyone, from fun and flirty playsuits to casual day dresses, all the way to evening wear. My favourites from the current line are these playsuits which have the sweetest details:
The charming Summer prints, daisy buttons and lace detailing at the sweetheart neckline make these a perfect choice for lazy Summer days or exploring on your holidays. The Jana went down the runway and looked gorgeous. Just add a wide brimmed straw hat, sunglasses and some wedges and you’re set!
From the new collection, my favourite picks were from the Capsule Collection. These nautical fancies are just spectacular!
I adore a novelty print and these cute little crabs on a blue and white stripe really make a statement. The waistbands with their double covered buttons are a really nice feature too. They’ll be available as cropped trousers or a swing skirt, both with pockets (yay!).
Then I spotted this dress and I couldn’t contain my excitement:
With a little nod to the super hero in all of us, this elegantly styled dress has beautiful detailing to the shoulders and neckline. And with a border of cheery crabs scuttling around the hem (I couldn’t fit it all on one photo sorry!), this fun design is bound to be a big hit.
You may also be able to pick these two out of the stand photos which I really liked:
A casual shirt dress with a fun print is my ideal sunny shopping day attire. For cooler days I’d throw on a cardigan and tights with brown boots. This style of dress is very versatile so the Morgan Shirt Dress appealed to me.
And then there’s Bette, with her fabulously bright toucan print, combining my favourite colours (turquoise and yellow). This halterneck pencil dress ties at the neck and features a sweetheart neckline wth bow tie to the front. It’s the perfect cocktail dress for a tiki bar or summer barbecue party.
There are many more styles coming too, and while the brand is usually only available via stockists, Sheen has exciting things planned. In around a month’s time, a new ecommerce store will be available on the website, meaning we can buy direct! And everything is available in sizes 8 to 22 which provides a good range.
You may also have noticed on the stand that the brand name will be changing – from Sheen to Timeless. There’s a definite shift happening within the company and while most items are available in cotton currently (some polyester), they’re becoming a more environmentally conscious brand. To that end, the textiles they plan to use going forward will be sustainable which is a great step forward for those of us that enjoy fashion but want to think about our footprints on the planet too.
I’m looking forward to exploring the new website when it launches!
Look out for Part 3 of the London Edge previews, or subscribe below to be notified of the next publication x
Welcome to the final instalment of the London Edge Previews! Today we’re taking a little glimpse at what this year’s Autumn Winter collection has in store for us – and with the current climate, it feels super cosy to be looking at warm woollens and sumptuous velvets!
I’ll do a proper round up of this collection much nearer launch, but for now here are a few sneak peeks to satisfy your curiosities.
As many have already seen on social media, the magnificent Pearl returns in the most gorgeous blackwatch tartan (the same one as the dress I wore to London Edge so I was perfectly matching!) with a splendid black fur trim.
There were other pearls too, but the most striking outerwear for me was actually this beautiful full length black, velvet, cape. It has the most fabulously soft, leopard fur, lining – glamour and warmth are my favourite things combined! I love that it’s rather unassuming at first glance, but with a swish of your cape, the striking leopard print would be revealed. All the drama!
There are some great themed lines coming too. Indeed, it seems like Team Collectif have heard the callings of all those Halloween babes! I know for some of you, Halloween is all year round, not just October, so you will be able to fill your boots with all the goodies to come! I love this cute tee!
There were lots of moons, stars, cats and black – including this dress with flocked detail and so many other amazing designs you gals are going to adore!
Another awesome theme coming in the Autumn will be…… Alice in Wonderland! This range is amazing and you will be all over these, I’m sure. Just look at the Claudia cape coat with the Cheshire Cat grin on the back! The toadstools are everything <3
As well as the themed collections, we have staples coming in many more prints and shades – the knitwear is amazing and so thick and warm! This fun star print swing dress was a winner for me too. Who doesn’t love being showered with rainbow stars? Yes, please!
However, Autumn Winter usually means only one thing for me, evening dresses! Bring on the glitz and glamour! I was absolutely bowled over by the variety of occasion wear we have to look forward to (including our beloved new Trixies) – though the biggest delight for me, came from seeing the rerelease of this stunning gown, the Ingrid (seen here in Jade).
This has the most beautiful draping and is such an elegant dress with a classic 30’s shape. Cut on the bias, this is very flattering for lots of ladies and I’m sure it will be just as popular again.
The Bright & Beautiful range didn’t disappoint with the new Astrids (which are fast becoming a favourite of mine), especially this one with flashes of electric blue on deep maroon
And Lulu Hun also excelled – these boots will be in everyone’s baskets, I’m sure! Glittery, leopard print flocked, DM style boots. What else do you need?!
I hope you’ve enjoyed a quick twirl around next winter’s fashions and the previous two parts of the London Edge series (here and here). While I was at the show, I asked about events, (which had been mentioned previously at the 18th birthday party), and was told that we have an awesome Summer one to look forward to (though this will be earlier rather than later), so I hope to see you all there in your new season stock for more fun and frolics!