I had such an awesome day/night spent with the Collectif crew at their Summer Party on Sunday. I actually missed my train and arrived much later than planned, but there was still time for shopping in the Camden store – where all ticket holders were given a whopping 50% off everything! wowee! So I picked up the red pair of Susan heels (previously reviewed the black pair here which I actually wore that evening) for an absolute steal!
The shop was bustling with lots of ladies bagging amazing bargains, and the staff were just fantastic as always – literally nothing is too much for these girls! Even though it must have been pretty overwhelming at times with the sheer volume of dolls that turned up, (and very hot upstairs), their welcoming smiles and willingness to help and advise is always impeccable. I love the Camden shop so much.
While the ladies that booked to have hair and make up done were getting primped and primed at the venue by the fabulous Le Keux team, I grabbed a quick bite to eat before heading back just in time to see the start of the queue forming for the evening event and within 5 minutes we were in Gabeto, the venue for all the night’s fun and frolics.
I just loved seeing wall to wall Collectif and everyone looked so beautiful in their finery. Some had brought their other halves along and they were resplendent in their waistcoats and tiki tastic shirts too. As with all Collectif events, there’s such a lovely buzz and feel to the place – everyone is so happy to be there and to be involved; it gives off such a great party vibe.
We were treated to live vocals from vintage lovin’, big band sound, babes, The Sweet-Spots, The Tootsie Rollers and The Satin Dollz. All of whom were dressed in Collectif and looked (and sounded) utterly fabulous. Swingdance UK were also on the dancefloor and swinging like a dream! I could watch them all night.
Musical delights also came in the form of The Cash Cows, whose quirky style got everyone dancing, with numbers you recognise but reworked in a totally unique way.
The very glamorous and utterly divine House of Burlesque gals served up sophisticated chic on the catwalk later in the evening, cutting their way through the crowds to share the new stock styles. Their cheeky sassiness was infectious and everyone loved the show! It was ingenius to use them as models as it really brought the clothes to life; these girls know how to turn it up on the catwalk!
The star of the catwalk show was, inevitably, the new Nova pastel rainbow dress which everyone is waiting for (it’s coming soon, woohoo!). It looks absolutely gorgeous in real life!
We also saw a little sneak peek of the upcoming Menswear collection (previously blogged about here). Again, it makes such a difference seeing them on the guys. They did a fab job and obviously when I’m asked to feel the quality for myself while they’re strutting down the runway, I oblige!
Entertainment by Lolo Brow was also a highlight – she’s always so good! If you get the chance to see her, go!
It was a really great night, catching up with Collectif loving fans near and far and of course, Team Collectif, too.
There will be another party soon enough, so if you’re able to, come along and see what you’ve been missing! They’re so much fun and you can dance the night away with like minded lovelies as well as being entertained by awesome acts!
For fear of turning into a pumpkin at midnight (and missing the last train home), I left at 11pm and got home around 1:15am; a little dishevelled, tired but so very happy! See you at the next one guys and dolls! x
Dress: Collectif Watermelon Love Mahina Sarong Dress
Starburst Brooch: Antique
Cardigan: Collectif Jessie Tropical Palm Leaf
Belt: from the Collectif Zoe dress
Jacket: Collectif Monroe in black
Hairflowers: Ebay, High Street and 2 x Elsie pink and green hydrangeas from Miss Bella’s Blooms
Bangles: Splendette and Bow & Crossbones
Earrings: Splendette black hoops
Shoes: Lulu Hun Susan Heels in black
Over the next couple of weeks there are some very exciting events happening at Collectif! In order not to miss out, here’s all the info you’ll need to make sure you’re ready and raring to go for some early Summer fun and frolics!
Firstly, on the 1st and 2nd of June, there’s the next Outlet Sale – these are amazing and you can pick up so many bargains for just a few pounds.
I did a full review of the last one in February, but this one promises to be even bigger and better with twice the stock! This blows my mind as the last one was full to the brim with goodies. Please make sure you take a drink with you as you may need to queue (it’s a very popular event) and try not to all arrive at once – use the Sunday too as they restock all the time. There is a curtained off changing area in the back of the room if you need to check the fit. I bought £2 necklaces and dresses from £5-£15, consisting of either previous stock (which I’d been lusting after but thought it had gone forever), or there are limited edition and current and new sample stock items too which are little gems scattered through the rails – such a lucky duck if you find one of those! Sizes available are 6-22, there’s something for everyone. If the rails are looking a bit bare after the first deluge of shoppers, hang in there and wait as they get restocked all the time and more will be coming!
It’s a great day out and right by the Excel, easy enough to find if you catch the DLR to Custom House, then head straight down the concourse as far as it goes, walk down the steps and turn immediately right. You will probably see a queue forming outside Collectif Head Office so it will be obvious which building it is, but if you don’t and you’re one of the first, it has this signage outside and is just past the Fox bar and restaurant. Remember it’s card payments only, gals!
There are stairs going down into the warehouse as you can see, so if you have mobility issues, or you’re taking a pram, head to the back of the building instead and call Collectif on 07482017812 and a staff member will help you.
The week after the Outlet Sale, it’s time to put on your glad rags and join me at the Summer Party!
Held on the 9th June (Sunday), it’s set to be another night of dazzling entertainment, packed full of like minded vintage-lovin’ ladies, filling the space with love and laughter. The last one (for their 18th birthday celebrations) was spectacular and everyone had such an amazing time. You can find all the info about what to expect here as I blogged about it afterwards, but rest assured, you’re in for the most fabulous treat!
It costs just £10 for a ticket (purchase here) and you’ll be entered into a prize draw to win £300 worth of Collectif vouchers! Eep, exciting huh?! Very best of luck, ladies! All tickets also include a huge 50% discount at the Camden store for that evening! So if there’s something you have your eye on, it’ll be the ideal time to pick it up. Heck, who am I even kidding, I never need an excuse to buy something from the Camden store at the best of times – it’s like an Aladdin’s Cave to me, filled with so many gorgeous things whispering ‘buy me’ every time I go in! The staff at the store are just the loveliest girls too, you will always receive the best customer service there.
If you fancy a little vintage makeover before the party, you can select from two other types of ticket – the first is £28 and includes taster hair OR make up, and the second costs £39 and includes both taster hair AND make up. The taster hair includes a half pinned up style (like victory rolls, faux bangs, a beehive etc) and the taster make up consists of lips, eyes and brows. It’s such a great deal as you’ll be primped and preened by the wonderful team from Le Keux Vintage who are experts in making pin-up perfection dreams come true. Appointments are available between 2.45 and 6pm and need to be booked via the normal ticket system (Le Keux will contact you to arrange a time after booking). Click on the photo to be redirected to book.
Amidst the fabulous entertainment provided by artists such as The Tootsie Rollers, House of Burlesque, Lolo Brow and Swing Dance UK, there will also be a catwalk show showcasing the awesome new Menswear line (for sneaky peeks, see my preview here for a glimpse of some of the goodies you’ll see) and a photobooth – and who doesn’t love a photobooth?!
Please note that this event will be held at Gabeto which is just opposite the Collectif Camden store in the Stables Market. I look forward to seeing you there and dancing the night away with you all again – come say hi if you see me! x
With so many online shopping sites popping up, it’s difficult to know who to trust sometimes. I’d seen SilkFred appear on my social media newsfeed occasionally but I wasn’t really properly aware of them until recently – when I found they now stock Collectif!
SilkFred are an online company based in London which provides a sales platform for a range of boutique, independent, brands. So if you’re looking for something a little different, SilkFred is a pretty good option to start your search! You can find other reproduction vintage brands like Glamour Bunny on there too, accessories from Crown and Glory or maybe some true vintage to add to your wardrobe, like Pop Sick Vintage?
I made a beeline for the Collectif store front (obviously) as I saw they had in stock the Jemima dress I’d been after, in my size! (yes, a chorus of ‘Hallelujah’ did start playing in my head when I saw it). Out of stock everywhere else, it was meant to beeeee! I already have the cream version which I bought back in January when it first launched (see full review of the dress here). Do you ever get buyer’s regret? I’ll be honest, it doesn’t happen to me often (I’m like a good soldier and never leave a pretty dress behind!)…..but as I’d bought quite a lot of new releases, I decided to buy just the one colourway of the Jemima and go with cream, leaving the black behind.
BIG mistake! I couldn’t get her out of my mind, could I?! Typically she was super popular and snapped up by everyone so I thought all was lost. Then SilkFred came to the rescue! I quickly bagged myself a 6 and had spoken to Collectif about the company – it’s all legit and the process is exactly the same as if you order via Collectif direct. It was easy to register, checkout and I received my DPD updates and speedy courier delivery as always. The great thing about SilkFred is there is FREE DELIVERY on orders over £50! so you save money on shipping too. I like that they use their own photos as well, so you can see how it looks styled differently and at diffferent angles, which you may not have previously seen on the main website.
I was super happy with my purchase. I’d signed up for SilkFred updates and they notify me of certain things (you can opt out of this if you prefer). Apparently they send discounts that way too so it’s always worth signing up to a newsletter I think.
Overall, it’s a great format in addition to the main site and gives us another outlet to buy from – which is always a good thing. So if anyone is unsure, go for it!
Obviously I’m over the moon with my black Jemima dress – still available in most sizes on the main site (here) or on SilkFred (here). I found it came up slightly smaller than my cream version (though still true to size), so order up if you’re in between sizes or busty. I’ll be using SilkFred again in future (alongside the main site), as it gets a huge thumbs up from me. And now my wardrobe is complete……until the next dress release!
All products bought by me and the thoughts expressed are my own.
So last Saturday I headed back over to the big smoke for the second Collectif Outlet Sale. I wasn’t able to attend the first sadly but I got to this one just before it opened at 11am and joined a rather large queue which had already brought everyone out and it quickly trickled in.
We were greeted by the Managing Director who welcomed us all into the pop up shop area of the Head Office. Behold, a thing of beauty! Rails and rails of pretties lined up in order of size, with shoes and accessories around the sides. There was so much to see it was super exciting!
The sale included sample sale stock – some old and some new (there were a few samples from summer 19 stock which hasn’t arrived yet) and old stock from recent and older seasons.
I headed to the 6’s and managed to snag some really gorgeous dresses which I’d previously missed out on, then had a good mooch around the rest of the sale, bumping into a bevvy of beauties who were all as equally excited as I was to be given such an awesome opportunity to bag such bargains.
I queued twice – the first time was pretty fast and I was done within ten minutes but while I’d been enjoying all there was to see in the outlet, the queue outside was unrelenting and never seemed to go down. People were let in but simultaneously an unprecedented amount of people would turn up and join the back of the queue again! It was so busy and the queues at the checkouts started to get bigger, tailing around the aisles. The staff were working so hard to get everyone in and checked through but the sheer volume of people meant there were queues for an hour and a half – although nobody seemed that upset about it in the store – we used the time chatting away with like minded vintage lovers and continuing to check the rails as we made our way around (you know, just in case we missed a hidden gem!). The rails were regularly restocked and the staff were just amazing – the Managing Director was even packing and bagging! All hands on deck and they did the most wonderful job. I’ve since learned that Sunday was much quieter, so perhaps we should spread out next time as there’s enough stock for everyone (Sunday was restocked too).
So, what did I get?! here’s a snapshot of my bargains and a full run down….
I had loved the retro tulip print on this Aida Zak Nora Abstract dress from 2017 but missed out on it at the time so I was delighted to get it for just £10! (original price was £64.00). It has a matching belt and big, white, patch pockets. I absolutely adore it! I really hope more retro prints like this appear in future seasons. In the photo below, I’m also wearing a sample necklace I picked up for £2.
I then spotted this beautiful Sandra Boat dress from Aida Zak (from spring/summer 2017) which has the most fantastic nautical print. It has the prettiest pin tucked shoulder detail and buttons on the back. And of course, everyone’s favourite – pockets! The belt is really good on this too as it’s pu backed with riveted holes, has a cute white plastic buckle and is made in the same fabric as the dress. Dreamy! It was reduced from £49.95 to £15.
Next up I found an Olive dress! This is a much coveted dress by many and I was never a fan (not based on anything other than I’d assumed it just wouldn’t suit me, although I loved it on other people). There was a forest green one hanging amidst the size 6’s for £7 (reduced from £62.00 and part of the 2015 collection). Hmmm, well at that price, it would have been ridiculous not to try it! It turns out, I now need them in all the colours as it’s become a new Autumn/Winter favourite! I really hope they make more of these in all sorts of colours. It’s so comfy and cosy to wear.
The pic above looks smooth for some reason, but it’s actually a ribbed knit fabric as seen here:
I hadn’t really looked at the Primrose dress before but this satin pencil from 2017 features a sweet little bow at the waist and drew my eye. It has a deep v at the back and is boned for support. I really love it and it’s the most perfect evening wear. I can’t wait to take it out! The original price was £44.00 and I got it for £5, what a steal!
I had previously seen this beautiful flocked palm print on another of the Bright & Beautiful range but hadn’t paid any attention to the Sandy Devore dress, which was a mistake! From last year’s collection, it has a classic fitted shape at the top and a swing skirt. It was £50.50 down to £7 and I look forward to wearing it for dinner dates, the mesh overlay is just divine.
Moving on from the dresses, I also picked up this fluffy and fabulous Fatima jumper which had been on the site recently (originally a 2017 design). With long sleeves and a cropped length, it has a cute ric-rac collar and keyhole feature and is really soft. I’ll be wearing this a lot as the weather has just switched back to being cold! I’ve paired it here with the Kayleigh skirt I already had (bought in last year’s sale from Camden). It was £44.00 but I checked out at £10.00.
I never used to wear shorts (bit worried about being too old for them), then I bought my first pair of high waisted Ayanas and I was sold! I have a few pairs now and this Tropical Flamingo pair from the Collectif x Modcloth collaboration were from last year’s stock. They were down from £34.50 to £5! Perfect for balmy, sunny, days and I love their deep pockets. I wore it here with my Lucy Gingham cardigan from last summer.
I also picked up this orange Elvira parasol which was reduced to £5 from £15 and it will protect my pillar box red hair from the sun in the most fabulous way.
Although there were some changing rooms at the sale, I just winged it and luckily managed to come away with a clean sweep of everything fitting as I’m a pretty standard Collectif size (except for being petite, obviously!) so I can usually buy off the peg and it will fit.
I had the best day and it was really nice to see the Head Office too – what a lovely location for a fantastic team to work in. I look forward to many more outlet sales ahead – the prices are so low and there’s a great variety for everyone, making it possible to pick up old pieces you’d missed and new pieces which aren’t even out yet. It’s definitely a day to pop in your calendar. Just allow yourself lots of time as this event is now extremely popular, take a drink to stay hydrated (we were so lucky with the weather, what a blissfully sunny February day!) and have a blast! See you at the next one xx
Ps for anyone reading this looking for information about the Collectif Outlet Sale location, get the DLR to Custom House, walk the full length of the concourse towards the Excel, down the stairs and turn right. The Collectif warehouse is in front of you with the sign featured on the main image and you walk down the stairs to enter. There is disabled and pram access via another entrance if you let Collectif know.
So as well as a trip to London Edge, I also sprinted over to the Camden store – mostly to catch up with the team there whom I adore. They are truly special with so much care taken with every customer, making them feel absolutely beautiful inside and out and giving them a guiding hand if unsure. The service is always provided with a very warm welcome and nothing is ever too much. The customer service is impeccable in store and it’s the reason I travel so far to visit time and time again (as well as the fabulous clothes obviously!), but the friendly staff always make it a very special day for anyone that visits. Looking at that amount of Collectif stock at the Edge had made me need to purchase something though, and there are still plenty of bargains to be had – in store currently has an extra 15% off sale items too! Amazing!
I tried on a few things (I normally take half the shop into the changing room with me) and decided upon these in the end. The first of which I’d been hankering after for a few months because, well look at this awesome check! One of my favourite colours to wear is yellow, and this yellow and blue tartan just screamed for me to buy her since she launched (but I waited as I’d gone completely mad last season, as with all seasons I guess!).
The School Check Astrid has a full skirt and is lovely and soft. She has flattering boat neck, teal trim to the edges and a side zip. Although she doesn’t have pockets, this can be forgiven for how beautifully vibrant the dress is and it’s total swish-worthiness (yes, I just made up a word). I paired mine with the Lulu Hun Juliette heels in yellow and found it true to size (bought my normal 6) with room to spare around the waist. Plenty of room for puddings!
My next bargain buys were items I’d previously never considered. Being petite, I struggle with high waisted trousers as the rise is often too high for me. However, being a gingham freak (I clearly went gaga over this black and white check as I bought it in every style, including the shoes! see my previous posts), I figured I’d keep everything crossed and give them a try.
To my absolute delight, they fitted really well! The Bonnie Gingham Trousers are a cigarette style, with a fitted top half and slim leg further down. They’re fastened with a side zip and hook and eye and have a pocket at the back. I bought my normal size and found them spot on true to size. There’s no stretch in the waist though so if you’re in between sizes on the chart, you’ll need to order up.
I tried them on with the Mona shirt, which again, I hadn’t looked at previously (as I don’t wear workwear clothes), however, I soon realised this blouse is just perfect for a classic, pin up, weekend look too. The white works really well with the trousers I think, and I paired red shoes and a cinch belt for a pop of colour. The Mona has a the most gorgeous open v neckline with a lovely collar, three quarter sleeves with cuffs and the fabric has light stretch. I found her true to size and very flattering on the décolletage!
The Astrid was £30.38, Bonnie’s were £12 and the Mona was £11.62 – so two full outfits for £54! The extra 15% off sale items ends on Sunday 10th (in store only), so be quick and remember there’s the Outlet Sale weekend at the end of the month too so if you’re local (or even if you’re not – I’m not and I’ll be there!), pop along for limited edition and sold out styles with dresses from £10! See you there x
Hello lovelies, it’s that time again! I had the pleasure of attending London Edge at the weekend and ogling all the new pretties heading our way – my goodness, wall to wall fabulousness!
It was so great to see everyone there and catch up with all the staff, models and stockists. I wore my Winona Slither dress with the Carmella coat I bought in the sale – she is divine! With black Lulu Hun Mara shoes upon my feet, I was head to toe in Collectif!
So, what have we got to look forward to? Well, everything! Basically, we will all be broke for the next year because we’ll be buying all the new Spring/Summer pieces and the amazing Autumn/Winter collection. I’d already seen SS19 at last year’s London Edge and have a few pieces already (see here), so I was really looking forward to previewing AW19 and the brand new Menswear range – and oh happy days, it didn’t disappoint! There’s so much I want to share with you that I’ll have to break this up into three parts (SS19, Menswear and AW19).
There are some amazing summer prints heading our way, with pretty pastels as well as bold primary colours too. Faithful staples like the Dolores and Caterinas return in new colourways as well as a whole new range of exciting tops and dresses…and the all important swimwear!
Swimwear launched very recently at Collectif with the Playful Promises collaboration. It’s great to see two independent brands teaming up to produce such a pinup perfect collection! My favourites are the leopard print swimsuit and bikini and the green palm bikini. In a couple of months, more of the collection will be available, including these gorgeous items:
The Watermelon bikini is awesome! I love the cupped styles and some also have light padding in too for extra support. They’re perfect for lounging around a pool with a cocktail in hand at your next beach holiday! I am also considering pairing the leopard swimsuit with slacks to wear for an evening look.
Moving on to separates, there are a dazzling array of new tops coming this spring, including all of these:
The bardot and slash neck tops are such a great addition as they’re such a staple for a retro gal’s wardrobe. You can pair them with anything and instantly feel a little rockabilly. I like wearing mine with capris or wide leg trousers, circle or pencil skirts or under dungarees (check my instagram for styling ideas as I wear these a lot).
There’s also a return to the light sweater tops which are so perfect for spring. These Wendy tops are so reminiscent of the era. I really hope a matching cardigan will come in the future too as twin sets are a personal favourite of mine.
An alternative to the Dolores tops which I know you are all big fans of, is this lovely gypsy style top with elasticated sleeves and button front will be available in a lovely light cotton in black or white. This is going to be great to slip on with anything.
I love broderie anglaise for summer and so I was delighted to see it on a Sammy shirt. Sammy shirts go so well with denim, light trousers or shorts. The tie detail at the front is great for a pinup feel with a bandana in your hair, and I also like to tuck the waist ties into trousers for a slightly tailored look. This one is available on the site to buy now.
The Amanda top was very popular last year and it’s returning in a beautiful, vibrant, red this year! I know this will make a lot of you very happy. I have this in last year’s navy and the button feature at the shoulder is just darling.
The biggest new addition was the range of tshirts which are coming! Yes, you heard it right, tshirts! Such cute retro themed designs which you’ll be able to tuck in or over cute denim on casual days. I adore these and will need the whole set.
Speaking of denim, these sweetheart dungaree shorts and button feature jeans really stood out for me. I love the detailing with the brown buttons at the top.
Moving on to skirts, I loved this new red style which has deep front pockets with a covered button and is begging to be paired with the slash neck stripey tops or a bardot.
The Jasmines are a style I’ve always really liked as they suit so many of us, whatever the size or shape and a full gathered skirt is a perfect 50’s pick. The fruity fun of recent years continues with limes. There’s also a Jade dress in this print and a matching cardigan (we all love a matching cardi!).
The fabulous knitwear continues with the ever gorgeous Chrissie jumpers. This season features the amazing palm print detail to the shoulders in a muted green.
Now, it’s time for the dresses! The Cecilia Lemon print from last year (I have the pencil version of this and it’s beautiful!) has been added to the Dolores collection and as a full swing Cecilia. These look so pretty and the fabric is lovely. Definitely one (or two) to add to your wish list! As you can see from the photo, there’s also a matching lemon cardigan coming too which pairs exquisitely.
This red palm tree print is stunning and will be available as the Dolores shown here, but also in other styles too and in a range of colours. It’s a perfect summer print!
For the Caterina fans, there are new shades like this beautiful pale grey, , a large blue check and a pink and blue check too which are so 50’s!
There’s some radiant sunshine yellow pieces this season too, including the Aria shirt dress with a fresh new look. I love everything yellow – it brightens up even the coolest of summer days!
The Ocean Map wrap dress is very cool (there are a few other styles in this print available online here), teamed with the matching mermaid cardigan.
I also really like this light cotton cactus dress and the totally bananas Lorena (so fun!).
One of my all time faves from last year , the Wanda (I have it in green and the black/white polka dot version already), returns in pastel pink, woohoo!
I’m also a big Outlaw jacket fan and have 3 of the previous styles, but I know this shell pink version will really appeal to the pastel princesses out there!
The accessories and shoes this season are also off the scale! They’ve really outdone themselves! So many colourful jewellery sets, belts, bags, hair pieces and fantastic summer sandals!
I mean, look at these iridescent mermaid shoes and matching bag!!
I particularly love the cute cactus bag, which is also coming in a natural shade.
And I am always a fan of a novelty sandal and a gingham ballet shoe for summer outfits
The gingham continues with these sweet wedges and matching bag. I think the bag would match the black and white Suzanne and June dresses I bought last year too.
As always, this is only a snippet of my own picks, and there will be so much more coming, so if we don’t have the same tastes, rest assured, there will be something coming which will totally grab you!
I hope you’ve enjoyed the little preview of the new collection and parts 2 and 3 will be coming up shortly with menswear and autumn/winter, so subscribe below to be notified of the new posts going live x
A couple of weeks ago I had the great pleasure of attending the Collectif 18th birthday party (held on the 25th November). From humble beginnings on a stall at Camden Market, the brand has flourished during those years and now boasts a sucessful online store shipping worldwide, international stockists, and shops in Brighton, Spitalfields, Commercial Street and of course where it all began, Camden.
To celebrate this massive achievement, Collectif hosted an extravaganza at their Camden shop and FEST. With tickets snapped up fast including hair and make up at the event, I bagged a silver ticket for £20 which included a free dress (I chose the absolutely gorgeous Maica green velvet dress which fits like a dream!). What an amazing deal those tickets were! It also included a free drink at the shop (sponsors Sailor Jerry saw to that!) and a pink cocktail at FEST which was particularly yummy.
I headed to the shop early to have a browse (you can’t go to Collectif without buying something, right?!) and picked up a Jasmine skirt I’d been after which was no longer available on their website (woohoo!), then had a mingle with the staff and ladies starting to trickle in for the celebrations.
There was live entertainment outside the shop, with fabulous groups like the Victory Sisters, the Tootsie Rollers and Britain’s Got Talent finalists, the D-Day Darlings bringing cheer to the crowds in the crisp night air. I went over to FEST to be met by the delightful Collectif team (all looking fabulous in their Collectif finery), and joined the ladies that had been coiffed to perfection while we waited for the evening events to start, chatting amidst exquisitely dressed stables and everyone dazzling in their Collectif frocks (honestly, everyone looked stunning!).
It wasn’t long until the doors opened to the main stage and everyone gathered on the dancefloor to listen to the launch of the birthday party. The live music started and we were treated to The Danny Mcvey Trio, more Tootsie Rollers, D-Day Darlings and Victory Sisters. It was a delight to see the SwingDancers burning up the floor with their awesome moves! I really must learn how to dance one day.
The Mythical Menagerie team were there too, sprinkling us all with a friendly dusting of unicorn sparkles.
There were some truly moving moments too – just looking out over the hundreds of guests and feeling the love and warmth in the room, the sheer joy of everyone being who they are (most apparant when the song ‘This is Me’ came on), lifting each other up in confidence and enjoying each other’s company – things this brand stands for and prides themselves on. It was a very magical evening.
Later on the MD made a rousing speech and commended his wonderful team of staff that help make the brand what it is. I had spoken to the MD a few times that evening and he wanted guests to know how grateful he was to have such a brilliant team, and that they really are what makes the company. I have to say I agree, as the Collectif team go all out for their customers and it was lovely to hear an MD recognise the efforts of all members of his workforce – be it customer facing or behind the scenes. If you’ve ever been to a store you’ll know how awesome the staff make you feel when you’re trying something on; if you buy online, they’ll try to get it to you as quickly as possible and work extra hours to make this happen, and if you’ve ever had an unfortuate issue with something not working, the customer service team just want to make you happy and rectify it as soon as possible. As well as the many others like the creative teams and office staff that all make up the amazing Collectif family.
It was also very exciting to hear him promise more events going forward and a pop up shop near the Head Office was the start of these last week. Keep an eye on the facebook page Events section for the latest updates, can’t wait for more of these types of things next year!
I was also given a little insight into how the company decides what to make and who we are as customers. I absolutely loved this as I have a Marketing background so I found it incredibly fascinating. Customer engagement and listening to feedback was clearly evident here and hugely impressive.
It was such a well organised and fun night and I had an incredible time, as did everyone I spoke to (it was great to meet so many of you!). I’m thankful to Collectif for building such a fantastic community, caring about their customers so much and continuing to design the most fabulous clothes which suit everyone, regardless of age, gender, size etc. We all looked and felt amazing, and that’s what it’s all about.
See you next year!